! STRATEGIC BRANDING
S16 views Strategic Branding package as a comprehensive, integrated and thoroughly up-to-date analysis of the state of branding and an insight on how this new marketing world is reshaping brand marketing. S16 provides the latest and most detailed thinking and practical insights into the arts and science of branding. This package focuses on providing :
- Design Based Branding Solutions
- Internal Branding Collaterals
- Branding via Policies Chart
- Aligning Internal and External Marketing activities
- Implementing holistic Brand Practices
- Integrated online and offline channel and communication strategies
- Blending new and traditional media opportunities
- Incorporating corporate social responsibility and green marketing
- Assembling a marketing toolkit
- Online reputation management and training
