! BRAND REPOSITIONING
Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. Repositioning a company involves more than a marketing challenge. It involves making hard decisions about how a market is shifting and how a firm's competitors will react. Often these decisions must be made without the benefit of sufficient information, simply because the definition of "volatility" is that change becomes difficult or impossible to predict.
Design Repositioning
S16 offers a firm design brand repositioning starting from your company logo, colours, website, corporate identities which we believe is the initial phase of the brand repositioning. The main reason why most of the companies go for this design repositioning is because of the fast changing market scenarios that presently exist. The colors and logo which suited a decade ago may not work in the current industry not because of the company’s product quality or culture but because of the fast changing trend and technology and cost.
For instance,
1. A company which had 4 colors in their logo when it began 12 years back wants to reposition their logo to 2 colours but still convey the same message. Why? Because of the cost incurred in bringing all the 4 colours in all their corporate suite seems to increase the cost compared to the budget they had some 5 years ago.
2. A Company wants to reposition their entire theme just because of the fact that the present day young entrepreneurs or start-ups feel that their company colors and design are boring and out of trend.
3. A Company wants to reposition their design structure and internal ambience since their competitor has done it very recently and after serious backtracking, we found that the competitor changed his company’s look and feel just to make sure his company’s image should reflect and attract the present day consumers.
So, like the above cases, there are lot of reasons on why should a company go for a design based brand repositioning. But if you carefully analyse all the above cases, everyone needs what the current industry demans rather than what it demanded when they started. That’s how it goes.
S16 has witnessed many similar request of a brand outlook change just to be in competition and attract the present day business segments. We take complete caution to analyse and give a brand forecast report before we start the project so that they get an idea on how the industry will reposition itself after another 5 or 10 years. We also take steps not to change the image or goodwill which the company has attained so far.
Design Repositioning
S16 offers a firm design brand repositioning starting from your company logo, colours, website, corporate identities which we believe is the initial phase of the brand repositioning. The main reason why most of the companies go for this design repositioning is because of the fast changing market scenarios that presently exist. The colors and logo which suited a decade ago may not work in the current industry not because of the company’s product quality or culture but because of the fast changing trend and technology and cost.
For instance,
1. A company which had 4 colors in their logo when it began 12 years back wants to reposition their logo to 2 colours but still convey the same message. Why? Because of the cost incurred in bringing all the 4 colours in all their corporate suite seems to increase the cost compared to the budget they had some 5 years ago.
2. A Company wants to reposition their entire theme just because of the fact that the present day young entrepreneurs or start-ups feel that their company colors and design are boring and out of trend.
3. A Company wants to reposition their design structure and internal ambience since their competitor has done it very recently and after serious backtracking, we found that the competitor changed his company’s look and feel just to make sure his company’s image should reflect and attract the present day consumers.
So, like the above cases, there are lot of reasons on why should a company go for a design based brand repositioning. But if you carefully analyse all the above cases, everyone needs what the current industry demans rather than what it demanded when they started. That’s how it goes.
S16 has witnessed many similar request of a brand outlook change just to be in competition and attract the present day business segments. We take complete caution to analyse and give a brand forecast report before we start the project so that they get an idea on how the industry will reposition itself after another 5 or 10 years. We also take steps not to change the image or goodwill which the company has attained so far.
