! ADVERTISING
According to S16,
"Advertising is an art of penetrating the human mind cleverly even without the human's knowledge..."
The World still survives on advertising and without this magical mantra, you wouldn't be reading these lines nor would we be thinking to write these lines. It involves time, money, attitude, research ending with a concept to make people believe what they see and hear is true.
We have certain perceptions on how advertising should be done and we follow the below guidelines framed by our creative team before we take up any project, be it designing a website or designing a press advertisement... whatsoever...
#1 We study the brand and the target audience
#2 We forecast the market
#3 We analyze the competitors
#4 We make the time of launch analysis
#5 We create a message strategy which should be believable, meaningful and distinctive
#6 We make sure we promote the benefits than the features
#7 We look for the surprise elements and eyebrow raisers
#8 We analyze the tone of the advertisement. Positive or negative
#9 We collect test feedbacks
#10 Launch
So, that's how S16 takes up any advertising project. In a nutshell, we know what we do, for whom we do, how it works and why should we do!
"Advertising is an art of penetrating the human mind cleverly even without the human's knowledge..."
The World still survives on advertising and without this magical mantra, you wouldn't be reading these lines nor would we be thinking to write these lines. It involves time, money, attitude, research ending with a concept to make people believe what they see and hear is true.
We have certain perceptions on how advertising should be done and we follow the below guidelines framed by our creative team before we take up any project, be it designing a website or designing a press advertisement... whatsoever...
#1 We study the brand and the target audience
#2 We forecast the market
#3 We analyze the competitors
#4 We make the time of launch analysis
#5 We create a message strategy which should be believable, meaningful and distinctive
#6 We make sure we promote the benefits than the features
#7 We look for the surprise elements and eyebrow raisers
#8 We analyze the tone of the advertisement. Positive or negative
#9 We collect test feedbacks
#10 Launch
So, that's how S16 takes up any advertising project. In a nutshell, we know what we do, for whom we do, how it works and why should we do!
